Get Listed in the Search Engines
to get your site listed in the search engines
You've built a site, and now you want people to find you. There really
is no better way of doing that than a listing in the search engines
and directories. Here we cover the ins and outs of getting your site
listed in the most important places online.
Be sure your site is ready.
Before even considering having your site listed anywhere online, be
sure it is ready. Make sure there are no "under construction" notices,
and ensure that all your links work.
If you are looking for high results in search engines, you may also
want to look towards structuring your site correctly. Plenty of up to
date and relevant information on this can be found at the search
engine forums at
Free Search Engines - Listing Your Site
If you are looking to have your site listed in the free search engines
such as Google, and Fast -
AllTheWeb, you really don't
need to do anything. All you need is one link coming into your site,
from a site already listed in their database, and they will find you
themselves. Submitting your site is really just a waste of time.
Directories - Listing Your Site
Directories are human edited listings of sites. As such, your site
needs to pass editorial review before being accepted into a directory.
The best way to get your site listed is to read each of the
directories rules and criteria regarding the submission of sites. If
your site does not meet their criteria, don't bother submitting until
your site is ready.
Some sites also require payment now in certain categories.
LookSmart will fast track
reviewing your site by taking advantage of their paid submission
Free directories such as DMOZ are
different again. As they rely upon volunteer editors, the submission
process can take hours, days, months, or longer depending on the
editor for your category, or whether or not your category has an
editor at all.
In short, visit the directory you want to list your site in, read all
of their rules regarding submission, ensure your site meets their
criteria, then submit your site using their submission form. As an
added note, do not resubmit your site for inclusion if you do not hear
anything, or receive a listing straight away. Give it a bit of time
before resubmitting your site, and be sure to recheck that your site
meets their criteria before you do.
Pay for Spidering Search Engines - Listing Your Site
Some search engines now offer a pay for spidering option. Essentially
the search engine will revisit your site every few days, and keep your
site listings in their database up to date. This can fast track your
inclusion in their search engine, and allows you to test your site
layout continuously in an endeavor to improve your rankings.
Current search engines offering this option include
Inktomi - which feeds a number of
other searches online. To have your site listed in these search
engines, visit their sites and follow the instructions.
Pay Per Click Search Engines
These searches allow you to bid on search results, with the highest
bid per click through receiving the highest placement in the results.
Popular pay per click search engines include
This can be a very competitive environment and should be looked into
carefully before considering. Be sure you establish just how much you
can afford to spend per visitor before placing a bid. You may also
want to look into the use of more niche terms on the products/services
you are offering, rather than targeting the major search terms. Quite
often the niche terms will convert a lot better and will cost a lot
To submit your site to the pay per click searches, visit their site
and follow the instructions.
You may have noticed I left this option till last, and with good
reason. I have never used them, and never plan on using them, meaning
I have little to no knowledge of this area. I feel that something as
important as submitting your site to the search engines should be done
by yourself, so that all care is taken.
If however you are inclined to trust a third party with your site
submissions, you'll find plenty of companies offering these services
Search engines and directories can provide a steady flow of traffic to
your site, and it's well worth taking the time to get your site
listed. Good luck with your endeavors.
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